Company

The term quick brown fox jumps over the lazy dog ,appeals to puma because their trademark is a puma jumping into the air , although the puma is not a quick brown fox they are similar in athletic ability and customer appeal , both showing the competitive edge that the company has been trying to display through its trademark "puma" and the competitive edge the customer assumes the fox has by jumping over the lazy dog . Also the term "quick" in the slogan appeals to the runners market attempting to get a competitive edge.