I personally really like this advertisement, because of how epic the cliff drop is that dan brisse is doing. In my opinion especially in sports the key too advertising is get the best person to endorse your products and make the reader think its cool.This advertisement is a perfect example of just that also the way the advertisement is worded is very original calling dan a sacrifice makes the whole poster seem that much more epic. Also you can clearly read the companies logo across the bottom of the board which proves undoubtedly that he is indeed riding a "capita" snowboard .Also the companies slogan "We devour everything,"makes the company seem like the most dominate snowboard company with the best team riders.
