Monday, November 22, 2010
BULLSHIT!!!!!
I an unable to download any of my digital roughs from cs4 for some reason unknown , also i am unable to scan in and post any of my drawn roughs to blogger , they are all done though
Monday, November 15, 2010
Monday, November 1, 2010
Appealing to the wholesaler
The advertising campaign I have selected with the slogan "The quick brown fox jumps over the lazy dog" appeals to the wholesaler ,because by purchasing the shoes quickly will give the wholesaler advantage over their competing wholesalers by being able to sell the product first ,thus making them the quick brown fox that jumped over the lazy wholesaler. The idea wholesalers puma should be looking for are stores such as but not limited to , foot locker , sport chalet, big 5, puma outfitters,etc...
Company
The term quick brown fox jumps over the lazy dog ,appeals to puma because their trademark is a puma jumping into the air , although the puma is not a quick brown fox they are similar in athletic ability and customer appeal , both showing the competitive edge that the company has been trying to display through its trademark "puma" and the competitive edge the customer assumes the fox has by jumping over the lazy dog . Also the term "quick" in the slogan appeals to the runners market attempting to get a competitive edge.
Target Market
My target market is men who run track in the age group of 14 -30 range. Men who are so commited to running that they are willing to spend $140 dollars on apair of shoes and that fully believe that this shoe will improve their performance. The tern quick brown fox jumped over the lazy dog , is used to appeal to the athletes in the target market ,by convincing them that they can be quick brown fox and have a "leg up," on the competition .
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